Why it matters. DSPs gain a single access point to differentiated contextual CTV signals across partners, rather than negotiating each integration separately.
Signal from advanced-television.com · read the original.
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Continue free →Google, Meta and Amazon captured 56% of U.S. ad revenue in 2025, up from 53% in 2024, as AI-directed spending grew from 2% in 2023 to roughly 12% today, per Madison & Wall estimates.
Google is scaling a Search Console-based program paying publishers only when content “significantly” contributes to Gemini, AI Overviews and AI mode answers, with payouts opaque and skewed toward small and mid-sized sites.
Google is quietly scaling a Search Console-based “AI contribution pilot” that pays publishers only when their content “significantly” contributes to Gemini and AI Overviews responses.