Why it matters. Amazon advertisers, including nonendemic brands that don’t sell on Amazon, gain a managed on-ramp into ChatGPT’s ad inventory without building direct OpenAI relationships.
Signal from marketingdive.com · Peter Adams · read the original.
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Continue free →Wurl debuted a Content Intelligence Platform that consolidates contextual signals for demand-side platforms buying connected TV inventory.
Google, Meta and Amazon captured 56% of U.S. ad revenue in 2025, up from 53% in 2024, as AI-directed spending grew from 2% in 2023 to roughly 12% today, per Madison & Wall estimates.
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