medianexis.
medianexis.
Subscribe

Audacy signs Smosh, adding YouTube comedy brand to podcast network

Audacy struck a multiyear deal for exclusive sales and distribution rights to Smosh’s podcast lineup, starting October 1. Smosh brings more than 75 million followers and 20 billion YouTube views to Audacy’s push into creator-led video and audio.

Why it matters. Advertisers buying through Audacy now get a packaged path into Smosh’s YouTube-native audience, an inventory pool that had lived outside traditional podcast ad sales.

Signal from insideradio.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Meta merges creator marketplaces, brings live video ads to Instagram

Meta launched a unified Creator Marketing Hub, combining Creator Marketplace and Partnership Ads Hub, and will let brands run live video ads on Instagram starting September 29.

IAB’s first Creatorfronts exposes the measurement gap blocking creator budgets

At IAB’s inaugural Creatorfronts, president James Douglas unveiled the Trusted Creator Brand Deal Initiative, a survey mapping where creator deals break down.

Betches launches sponsor-free scripted series built by its own creators

Betches produced “Sisters,” a three-episode scripted show made in-house by video producers Tess Tregellas and Madeline Mahoney, who first tested the concept as short-form social videos before scaling it up. Season one ran with zero brand sponsorships by design.