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Grocery TV: 62% of shoppers buy after seeing in-store screen ads

Grocery TV’s 2026 In-Store Shopper Perception Report finds 62% of shoppers bought a product after viewing an in-store ad. Acceptance of front-end screens rose 23 percentage points since 2023, from roughly a third of shoppers to just over half.

Why it matters. Retailers and brands gain a self-reported basis for pricing in-store screen inventory as a purchase-driving channel rather than passive signage.

Signal from insideradio.com · read the original.

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