Taboola’s Connexity quietly buys Howl’s creator affiliate business
Commerce platform Howl sold its creator division to Connexity, Taboola’s commerce arm, in August, a deal small enough that Taboola did not need to disclose it in earnings.
Why it matters. Creators and brands that worked with Howl are now being courted directly by Connexity’s ShopYourLikes as the platforms consolidate.
Signal from adweek.com · Mark Stenberg · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →