Target names ex-Hilton CMO Mark Weinstein to oversee Roundel, Target+
Target hired Mark Weinstein, who stepped down as Hilton’s global CMO on Sept. 10, as chief marketing and guest experience officer, reporting to CEO Michael Fiddelke. He will also oversee retail media network Roundel and marketplace Target+.
Why it matters. Weinstein now controls both brand marketing and Roundel’s ad sales, giving Target a single executive who can align retail-media pitches with guest-experience strategy after more than a year without a permanent CMO.
Signal from marketingdive.com · Chris Kelly · read the original.
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