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Hallmark’s NFL-team movies pull sponsors and ratings gold with Bears entry

Hallmark Channel’s third NFL-team holiday movie, Holiday Touchdown: A Bears Love Story, follows Chiefs and Bills editions that ranked as the top and No. 10 most-watched cable movies of 2024 and 2025.

Why it matters. Cross-brand audience overlap gives Hallmark access to male NFL fans and new local sponsors in Kansas City, Buffalo and Chicago, while the NFL gains inroads with Hallmark’s largely female viewership.

Signal from The Measure · Jon Lafayette · read the original.

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