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CNBC’s Alex Sherman joined ‘Fast Money’ to break down the viewership number Netflix released for its NFL stream out of Melbourne, Australia. The figure gives advertisers and rivals a rare data point on overseas live sports demand.
The 49ers-Rams game from Melbourne averaged 18.5 million U.S. viewers on Netflix, per Nielsen, peaking at 21.3 million and matching last year’s Brazil game despite requiring a paid subscription this time.