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Google Cloud and Accenture launched the Accenture Gemini Enterprise Business Group, training up to 1,000 Accenture engineers as forward-deployed engineers to help clients adopt Gemini and build custom AI applications, joining OpenAI, Anthropic, Microsoft, and Amazon in similar bets.
Sep 9French AI lab Mistral raised three billion euros at a post-money valuation above twenty-one billion euros, led by Samsung with EQT’s Scaleup Europe and PSG Equity. Mistral calls it Europe’s largest-ever tech equity round.
Sep 9Meta debuted Muse, a personal AI agent that connects to email, calendars, payments, health, and shopping apps to complete tasks like booking travel or checking out purchases via Link by Stripe.
Sep 9Reuters and ITN struck a deal making Reuters Connect the exclusive worldwide marketplace for ITN’s archive starting in 2027. Reuters will digitize an additional 12,000 hours of unreleased footage and apply AI-enhanced search and metadata across the full collection.
Sep 9The Ankler’s Erik Barmack ties Beijing’s humanoid Robot Games to sports rights economics: the NFL, NBA and global streamers pay billions yearly for scarce athletes, while Amazon, Google and Apple already build the robotics that could one day replace them.
Sep 9Magnite’s buyer agent built and activated a premium CTV video campaign for Amnet France using natural language prompts, cutting campaign setup time by about 70 percent.
Sep 9Four ad buyers interviewed say they want more visibility into the prompts triggering ChatGPT ads, placement context, and whether exposure drives sales, as OpenAI’s ad revenue surpassed one billion dollars annualized, up from a hundred million in March.
Sep 9Automated agents and bots now account for more than half of all web requests, per Cloudflare. Agencies say inflated impressions and conversions are poisoning retargeting data, pushing some clients to shift budget into social and retail media instead.
Sep 9John Lewis is launching a YouTube “vodcast” hosted by Angela Scanlon, with clips spread across social platforms, to boost its visibility in AI chatbots and AI-generated search results.
Sep 9ADvendio, an agentic advertising execution platform, has joined AgenticAdvertising.org, the nonprofit behind the Ad Context Protocol that lets AI buying and selling agents communicate across publishers and retail media networks.
Sep 9System1’s Andrew Tindall pits AI creative testing against human panels across ten major ads, checking whether machine scores match established effectiveness benchmarks.
Sep 8Time is serving “Agent Ads” via ad-tech platform Mobian to an allow list of roughly 70 bots, routing them to markdown pages with brand-verified facts before they reach the actual webpage.
Sep 8Press Gazette explores licensing to small and medium businesses as a growth path beyond AI deals, since SMEs make up 99% of all businesses.
Sep 8At France’s Lumière Summit, George Clooney told The Ankler that AI threatens below-the-line entertainment jobs, from scoring to dubbing.
Sep 8Home Depot is widening rollout of its AI-powered in-store assistant, putting generative AI tools directly into the path of purchase decisions.
Sep 7Amazon Ads has expanded its self-service Sponsored TV product to small U.S. businesses that don’t sell on Amazon, offering no minimum spend and access to Prime Video inventory.
Sep 7Google is rolling out Gemini Spark capabilities that let the AI agent edit images, curate and share albums, and turn photos like concert flyers into calendar events.
Sep 7OpenAI’s ad business reached a $1 billion annualized run rate, based solely on actual spend, not credits, but that trails its own $2.5 billion 2026 projection.
Sep 5Comscore’s AI Intelligence now measures sponsored chat-based advertising in tools like ChatGPT, tracking how paid placements affect traffic and behavior. Early travel-category data shows sponsored-ad presence in hotel prompts jumped from 6% in March 2026 to 24% in May.
Sep 5CNN’s Guy Griggs describes how the network is using AI and first-party data to refine ad targeting and outcomes as part of a broader transformation strategy.
Sep 5Marketers now weigh two things when spending on creators: whether they move human audiences and whether they move algorithms inside AI platforms. That second factor hasn’t hit pricing yet, but it is already shaping creator briefs.
Sep 5OpenAI’s advertising business reached $1 billion in annualised revenue run rate, with ads now shown to most of ChatGPT’s 1 billion weekly users across more than 40 countries since the February US pilot.
Sep 5Google signed Jimmy Donaldson to a multiyear deal promoting Gemini, Google Health, and Fitbit, starting with a survival-themed video Sept. 5.
Sep 5CNN Headlines has reached over 60 million people this year, with monthly time spent tripling and streams topping 5 million in a single day during the Iran War, CNN said.
Sep 5