It’s no wonder networks want to capture Swift though during the games. Her fans are tuning in to watch her, and her star power moves ratings. Chiefs games were among five of the top 10 highest-rated regular season NFL games this year, according to iSpot, the TV measurement firm. The Chiefs-Ravens game earned a record as the most-watched AFC Championship game with 55 million viewers.

The lawsuit, filed Jan. 31 in federal court in Delaware, brings to nine the number of patent infringement cases Nielsen has filed since 2021 against now four competitors. Those include four suits against TVision and three against HyphaMetrics. Those companies provide panels that help VideoAmp and, in the case of TVision, iSpot.tv, calibrate data from set-top boxes and smart TVs.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Relationship marketing company Marigold is out with its 2024 Global Consumer Trends Index, a study based on a global survey of consumers from September through November 2023 conducted in partnership with Econsultancy.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Financial pressure also has led to mounting speculation that Nielsen will divest non-core assets. And Nielsen’s new contracts with networks figure into an antitrust counterclaim brought by TVision, which has been embroiled in patent litigation for years with Nielsen. The litigation has weighed heavily on TVision, a company that provides calibration for VideoAmp and iSpot.tv, leading to a 25% workforce reduction last summer.

In this webcast, iSpot Founder and CEO Sean Muller and Chief of Insights Peter Daboll will dive into the dynamic world of Super Bowl advertising. They’ll unveil the strategies that enable advertisers to break through the noise, keep track of fragmented audiences and leave a lasting impact on consumers.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

The details: “The data from more than 22 million opted-in Vizio TV households will help put local stations, whose data previously came mainly via the Nielsen panel or cable set-top boxes, on an even playing field with national networks in counting over-the-air and smart TV viewership,” Neff notes.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

While new weight loss drugs may have impacted the content of seasonal diet company campaigns, spending wasn’t drastically altered. Between Dec. 26, 2022 and Jan. 5, 2023, weight loss brands spent $41.9 million on linear TV ads alone, according to iSpot. This season’s estimated spend is slightly lower, with weight loss brands (excluding pharmaceuticals) spending $39.6 million between Dec. 26, 2023 and Jan. 10, 2024.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Great question—yes, it does! Some TV commerce is curated through partnerships, such as a shoppable series created by Vizio and Home Depot to promote the store’s holiday product line. But emerging versions of shoppable TV use AI to match in-show items with similar products available in the viewer’s market. While these formats will also factor in sponsors and retailer inventory, they also create more opportunities for media companies based on audience targeting.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

“ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors,” Ad Age’s Jack Neff reports.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.