In Q2 of 2023, a CPG giant came to VIZIO to help draw attention to its first global brand campaign in over 150 years. VIZIO Ads was proud to play a significant role by providing the company with prime placement on our most valuable piece of advertising real estate — the VIZIO Home Screen.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, has released its annual 2024 Global Consumer Trends Index Report, highlighting consumers’ evolving attitudes towards social media advertising, data privacy, loyalty programs, and other critical insights into the evolving landscape of relationship marketing.

From the Barbie movie, to #Barbenheimmer, Taylor Swift and “Scandoval,” fans flocked to social channels to connect, reminisce and talk about the biggest pop culture moments of the year. Tubular Labs, the leader in global social video intelligence, shared their take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind.

“This report provides advertisers with a new playbook for how to execute successful creator campaigns, powered by data, insights, and real-world examples from leading brands identified by CreatorIQ,” said Jorge Ruiz, Global Head of Marketing Science at TikTok. “I look forward to seeing how clients will benefit from this new understanding and continue to progress their journey on TikTok.”

Tubular Labs, the leader in global social video intelligence, released new October U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more.

As influencers continue to shape the digital marketing sphere, it is essential to understand their perspectives and motivations. Recent research from CreatorIQ reveals that creators prioritize their brand partnerships and have distinct considerations in mind when making collaboration decisions.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in October, as measured by Earned Media Value (EMV).

CreatorIQ today announced it has been selected for the Deloitte Technology Fast 500TM, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. CreatorIQ grew 394% during this period.

Revry (www.revry.tv) and Latino Alternative Television (LATV) (www.latv.com) announced today the season two premiere of “Drag Latina,” the hit bilingual drag competition series that celebrates the intersectionality of Latine drag culture. Brought to you by Cerave, with challenges presented by Verizon, the six-episode series will air on Revry on November 26th and Latino Alternative Television on November 28th.

Wunderkind, the leading cross-channel performance marketing and advertising software, today announced a holistic ad monetization and audience development offering to help publishers maximize the value of their visitors with a unified user experience. The Publisher Growth Suite has been in private beta with select publisher partners including CNN and AP News.

Madhive, a leading advertising software platform engineered for modern TV advertising, today announced it has been selected for the Deloitte Technology Fast 500TM. Now in its 29th year, the award acknowledges the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. This award builds on the momentum from Madhive’s $300 million investment from Goldman Sachs Asset Management in June 2023.

The month after it launched the Wunderkind solution, Clarks was able to deanonymize 32% of its site traffic using Wunderkind’s identity network and hands-on expertise. The increased triggered email reach brought 12x more visitors back to continue shopping over the previous solution, and the resulting 5.5x revenue growth of their abandonment emails translated into nearly 5% of Clarks’ top-line digital revenue.

WatchFree+ on-demand has experienced significant growth, with monthly viewing hours doubling year over year further solidifying WatchFree+ as the second most-watched ad-supported streaming service on the VIZIO platform.

Earlier this month, Paramount revealed it had partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today announced its Creator Intelligence Suite to provide brands, agencies, and the industry at large, with the most comprehensive global measurement solution in the market.

Tubular Labs, the leader in global social video intelligence, released its latest U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

Buyers remain worried that they’re paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in September, as measured by Earned Media Value (EMV).

CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in September, as measured by Earned Media Value (EMV).