More than 40% of commercials shown during last year’s game featured multiple celebrities, iSpot.tv data shows, a nearly sixfold increase from 2010.

Firms including VanEck, Bitwise, Wisdom Tree and Grayscale spent around $300,000 from Jan. 11 to Jan. 30 to run TV commercials on financial news shows including “Squawk Box” on CNBC and “Cavuto: Coast to Coast” on Fox Business, according to ad measurement firm iSpot.tv.

The company spent nearly $10 million in the last half of 2023 on national linear TV commercials, with nearly a fifth of that going to the “Snoop Dogg Goes Smokeless” ad, according to TV ad measurement firm iSpot.tv. The company also ran ads with holiday themes and other messages.

Packaging programming together is what these companies have long done. “For cable companies, the road to success is to become a re-aggregator,” said Alan Wolk, co-founder of media-analytics firm TVREV.

The Kansas City Chiefs tight end appeared on-screen in 375 commercials that aired during NFL games this season through Dec. 11, more than anybody else, according to ad-measurement firm iSpot.

The Kansas City Chiefs tight end appeared on-screen in 375 commercials aired during NFL games this season through Dec. 11, more than any other athlete, actor and other household name, according to ad-measurement firm iSpot. (The count excludes voice-overs, athletes who pop up in ads for the NFL itself, and actors in promos for movies, streaming services and TV networks.)

The beer brand spent an estimated $31.3 million on national TV advertising between Aug. 24 and Oct. 23, 56% more than the estimated $20 million it spent during the same period in 2022, according to ad-measurement company iSpot.tv.

Darden spent $20 million in national TV advertising from June 1 to Aug. 27, almost entirely on Olive Garden commercials, up from $17.7 million in the same period in 2022, according to television ad measurement firm iSpot.tv.

Modelo Especial for the past couple of years has also had the number one share of voice in advertising in the beer industry, said Gallagher, the Modelo marketing executive. Constellation has spent an estimated $96.9 million on national TV advertising for the Modelo portfolio in 2023 through Sept. 15, compared with Anheuser-Busch’s estimated spending of $55.1 million on Bud Light and $66.0 million on Michelob Ultra, according to ad-measurement company iSpot.tv.

Nielsen’s ratings, which are based on a panel of households that let the company track what they watch, remained the dominant currency in TV ad deals even during the suspension because of the company’s size and longstanding clout. The incident did, however, give competitors such as Comscore, VideoAmp, iSpot.tv and EDO an opening to push their competing services to the ad industry.

Major television players and media agencies meanwhile are joining together in a “joint industry committee,” which will seek to create new standards for audience measurement services, among other goals.

The hire comes as the rise of streaming television viewing facilitates increased competition between measurement providers including VideoAmp, iSpot.tv and Samba TV that position their products as a complement or alternative to those offered by Nielsen Holdings PLC, the longtime standard-bearer for traditional TV measurement.

The ad, which began running in December, was viewed 99 million times on networks like Fox News, ESPN and MSNBC, according to the TV measurement firm iSpot.tv Inc.

But top-spending brands Coinbase Global Inc. and eToro Group Ltd. raised their spending to $2.8 million and $1.9 million, respectively, on broadcast TV ads in December, according to measurement firm iSpot.tv. While the amounts are lower than a year ago, they have risen from paltry sums in the near past.

An analysis of the most-watched ads across top restaurant brands found that 58% highlighted deals, prices or mobile app or loyalty rewards from May through early August, up from 46% from January through April, according to ad-tracking firm iSpot.

An analysis of the most-watched ads across top restaurant brands found that 58% highlighted deals, prices or mobile app or loyalty rewards from May through early August, up from 46% from January through April, according to ad-tracking firm iSpot.

Television-ad spending also has declined across the board in recent months, according to Tyler Bobin, senior brand analyst at iSpot.tv, which measures traditional and streaming TV, who says the trend can only partly be explained by the absence of big-ticket sporting events like the Super Bowl and the Winter Olympics.

Among the big crypto firms that have dialed back marketing spending are trading platforms Crypto.com and Gemini Trust according to data from iSpot.tv and Pathmatics, which is part of Sensor Tower.

Some 17% of ads shown on televisions connected through a streaming device—including streaming boxes, dongles, sticks and gaming consoles—are playing while the TV is off, according to a study by WPP PLC’s ad-buying giant GroupM and ad-measurement firm iSpot.tv Inc

FedEx declined to disclose how much it spent on its recruitment ad effort, but media-measurement firm iSpot.tv estimates FedEx has spent roughly $24 million to air its TV ad as of last month.