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The Hill Uses Marigold to Increase Newsletter Subscribers by 19.5%

So it turned to Marigold. The Marigold Engage platform helped provide readers with the same non-partisan reporting in a fresh new format. The company leveraged Marigold’s easily customizable design interface to develop a bold overhaul of all Policy newsletters to offer a fresh format for readers, with important insights from reporters and key context on big stories throughout the week.

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TV Ad Reach, Minutes, Airings Show Growth In 2023 As Industry Battled Programming Headwind

TV measurement company iSpot.tv revealed its new 2023 TV transparency report, highlighting key data takeaways from the last year, across all of TV advertising. As TV becomes increasingly fragmented across linear and streaming, iSpot believes this level of transparency is crucial for advertisers to understand where audiences are migrating, where ad reach value can be located and, in a more complete fashion, how the ad market is performing overall.

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Inscape Develops Smart TV Tuner Technology That Brings Big Data To Local Landscape

“By unlocking the potential of local TV in this game-changing way and bringing the full power of big data to OTA signals, clients and the industry as a whole will now have a critical entrypoint to previously unfeasible attribution of local TV content,” said Charbel Makhoul, Vice President of Product Management, Data Science and Analytics at VIZIO/Inscape.

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VIZIO Home Screen Innovations Drive Platform Engagement

VIZIO (NYSE: VZIO) announced today a collection of seasonal programming with its Holiday Greeting Cards activation, a captivating and engaging streaming experience on the Home Screen. With these custom executions, VIZIO makes finding something to watch – both interactive and entertaining. The last four executions saw an average engagement lift of 5x.

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iSpot Hires Research Executive David Coletti to Lead Its Sports Research & Insights Team

Coletti brings more than two decades of experience in sports measurement to iSpot. Considered a pioneer within a media ecosystem that has had to weather numerous changes to content distribution as linear and digital models continue to evolve to meet consumer demand, Coletti was most recently VP Research & Insights at Disney, where he launched the company’s Media Distribution Insights group that supports the distribution functions for TV networks, streaming apps, motion pictures, music and TV and film licensing.

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Building Emotional Loyalty: Three Key Ways to Connect with Customers

In today’s fiercely competitive market, product quality and exceptional service alone are no longer enough to secure customer loyalty. The key to success lies in forging deep emotional connections that transcend simple transactional relationships. Customers yearn for something more – an authentic and meaningful bond with the brands they choose to support.

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NFL App Now Available on VIZIO Smart TVs

VIZIO (NYSE: VZIO) has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on VIZIO Smart TVs. VIZIO football fans now have access to the NFL app and NFL+, the League’s direct-to-consumer streaming service. Available across devices in the United States, NFL+ now includes a live stream of NFL Network and NFL RedZone, in addition to access to live out-of-market preseason games, live local and primetime regular season and postseason games (phone and tablet only), live local and national audio for every game, NFL Film’ archives and more.

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Revry and Discover Present The 8th Annual Queer X Awards on National Coming Out Day

Revry, the first global LGBTQ+ streaming service, is proud to announce the return of the annual Queer X Awards on October 11, 2023, to mark National Coming Out Day. Presented by Discover, this prestigious event recognizes and honors outstanding individuals and allies who have made an impact. Since its inception in 2016, the Queer X Awards have been a symbol of inclusivity, applauding the achievements of those who have shaped the LGBTQ+ landscape.

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