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BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

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BIA: local ad growth flatlines in 2027 after midterm political surge

BIA Advisory Services says local ad spending will nearly match total U.S. market growth this year, fueled by midterm political dollars.
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BIA raises 2026 local ad forecast to $184.5 billion on political, streaming gains

BIA Advisory Services now projects U.S. local ad revenue will hit $184.5 billion in 2026, up from its prior estimate of $181.7 billion, citing stronger mobile, social, video and streaming performance plus $8.4 billion in political spending.

Sep 15