Every signal in this story, with the reporting each one was drafted from.
Steven Bartlett’s Steven.com is teaming with Authentic Brands Group to invest up to $400 million helping creators build lasting businesses. Named OBSN, the venture pairs Bartlett’s media playbook with Authentic’s brand-management expertise across more than 50 IP holdings.
Steven Bartlett’s Steven.com and Authentic Brands are launching OBSN, a venture pairing creator media expertise with licensing and retail infrastructure to build businesses around top creators, backed by up to $400 million in planned investment.