Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, the latest research from Wunderkind, the leading performance marketing channel that scales one-to-one messages for retailers and brands, reveals.

Wulfric Light-Wilkinson, General Manager at Wunderkind International, commented: “Effective cross-channel and cross-device customer identification is the starting block for successful consumer engagement. It’s only then that retailers can unlock the insight needed to join the dots in shoppers’ buying journeys and deliver the personalised, rich and relevant brand interactions shoppers now expect.”