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Black Friday weekend delivers a +14.96 percent revenue boost for online retailers, Wunderkind’s data shows

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.

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