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The 8th Annual QueerX Awards Complete Winners List

Revry, the first global LGBTQ+ streaming service, premiered the 8th annual QueerX Awards on October 11th-National Coming Out Day, honoring influential personalities in culture, entertainment and sports who have impacted the LGBTQ+ community. Presented by Discover, viewers tuned in from around the world to watch Trace Lysette accept the coveted 2023 Visibility Award.

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Innovation Kaius Foxx Innovation Kaius Foxx

Digital Advertising: Taking a Hard Look at Targeting Accuracy and ROI

Preliminary research by MASB and Truthset across 16 data providers demonstrated substantial disagreement in demographic profiles used for campaign segmentation. This will only get worse with the phasing out of third-party cookies, expansion of commercially sponsored consumer anonymity programs like Apple ATT, and data-sharing evasion by younger generations.

Marketers are invited to participate in a new research initiative on targeting accuracy return on objectives and investment. MASB and Truthset are partnering again to conduct rigorous experiments with data from recently completed and soon-to-be completed client campaigns to quantify targeting accuracy and the resulting impact on marketing objectives and financial returns.

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