Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today it has partnered with iSpot.tv to bolster connected TV (CTV) measurement across its premium video advertising inventory.

iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets – today announced that it would partner in order to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear and digital properties.

The other day, global creator commerce company Whalar announced a first-of-its-kind full-funnel measurement solution for the creator economy. The strategic collaboration includes, according to a release, some of today’s most forward-thinking platforms – Element Human, GWI, NetBase Quid, Nielsen, Tubular Labs, and VidMob.

But what many don’t realize is that, thanks to our partnership with VIZIO’s Inscape, iSpot can also measure TV viewership for all of linear, including VOD and time-shifted viewing. And with our newly announced partnership with Conviva, we’re excited to make program viewing on Smart TV apps, mobile and desktop a part of our Unified Measurement solution.

We are pleased to announce that we have entered into an agreement with Conviva to bring network streaming data into iSpot’s cross-screen program and ad measurement platform.

As you may know, iSpot measures TV ads across all of linear TV, VOD, time shifting and more, with a unified measurement platform for bringing all the verified ad viewing together. And recently, iSpot has become a new TV currency.

Tubular Labs, the leader in global social video intelligence and measurement, has partnered with Banijay Rights, the global distribution arm of TV production powerhouse Banijay.

With a multi-genre portfolio of over 130,000 hours of standout programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment. The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.