The Background: Last year, GroupM and iSpot made headlines when they reported that as much as 10% of streaming ads played to, well, no one. At issue: viewers who stream TV via a dongle, gaming console or stick can turn their TV screen off, but the streaming company, unaware of the darkened TV screen, continues to stream the content

On a panel moderated by Kristin Wnuk, SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.