The ISA has selected iSpot.tv as an audience and ad measurement partner to help quantify the total unique reach of the alliance and to lay foundations for utilizing iSpot’s streaming and cross-platform measurement capabilities as a possible currency.

TVision, the company measuring every second of TV and CTV viewer engagement, today announced it closed an investment round of $16mm for the continued transformation and modernization of accurate, person-level panel measurement. The round was led by a strategic investment from iSpot, the real-time TV measurement company and new currency provider, along with continued support from SIG Capital, Accomplice, and Golden Ventures.