Spike continued his presence as MINI's affable mascot in recent years, even serving as inspiration for the ad campaign of BMW's 2022 partnership with Polar Bears International. As for his digital counterpart, it was first showcased during the debut of MINI's Concept Aceman. Spike's lively personality was embodied by a pint-sized dog avatar that will soon pop up in the next generation of MINIs.

The introduction of the new color comes a few months after MINI launched the campaign for the Cooper SE on Earth Day. The campaign encourages eco-adoptions from the MINI Community, and anyone who donates $40 or more to Polar Bear International, the only non-profit organization that dedicates its work exclusively to polar bears and the Arctic Sea ice, or pre-orders the electric supermini this month, will receive a polar bear bobblehead