The NFL continued to dominate TV viewing during the league’s divisional playoffs on Saturday and Sunday.

According to Inscape, the data unit of smart TV maker Vizio, the playoff games captured a 33.62% share of viewership during the weekend.

Nielsen, with its panel-based method, has been under pressure from rival measurement firms, including Comscore and iSpot.TV, which base their audience estimates on big data from set-top boxes and smart TVs.

Household TV ad impressions rose 1.8% to 8.5 trillion, but spending on national linear TV fell 4.7% to $43.71 billion, according to iSpot.TV.

“At Vizio, we continue to invest in delivering the best possible experience for our users and partners alike. Over the past few years, we have been continuously retooling and enhancing our operating system to unlock further growt opportunities,” said Vizio CEO William Wang.

Vizio said that it reached agreements with BBC Studios, Magnolia Pictures and Paramount Global Content Distribution that help double the amount of TV and movie content available on Vizio’s WatchFree Plus streaming service.

“It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around Vizio’s audience interests like holiday content and DIY.” said Katlyn Wilson, director of branded content sales and strategy at Vizio.

Crunchyroll and GSN have teamed up to launch a new Crunchyroll free ad-supported streaming television channel that will promote anime 24 hours a day.

Paramount Global and iSpot.tv said they reached an agreement under which Paramount will use ispot.tv data as currency in advertising transactions across Paramount’s media and streaming properties in the U.S.

"Vizio’s expansion of local market news in WatchFree Plus marks an exciting milestone for smart TV owners across the United States,” said Katherine Pond, Group VP, Platform Content & Partnerships at Vizio. “Through our collaboration with Gray Television and Fox, we make it possible for millions of users to stay connected with their communities with relevant and timely content through our WatchFree Plus streaming service.”