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TikTok: A Global Phenomenon Amid Controversies

Amid these controversies, TikTok announced the expansion of its advertising program, Pulse Premiere, into key European markets, reflecting its growth as a major player in digital advertising. Moreover, the platform has partnered with creator marketing platform CreatorIQ to offer strategies for brands to leverage TikTok’s influence. Despite the challenges, TikTok continues to offer job opportunities and a platform for both everyday people and celebrities to build their brands.

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