Brit Starr is senior vice president of marketing for CreatorIQ, an influencer marketing platform for more than 100 of the world's most valuable and innovative brands and agencies. Think of CreatorIQ as the Salesforce of the influencer economy. Clients include Nestle, AB InBev, Disney, and of course, poppi. Brit has a decade of leadership experience in marketing and consulting at consumer brands, including Shiner Beer, Verve Coffee Roasters, Lyft, and Guitar Center.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers.