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As Demand for Fast Deliveries Surges, Companies Struggle With the EV Transition

In an ad 12 years ago, featuring an animated FedEx electric truck ambling through an enchanted forest with pixie dust and singing animals, the company touted “more electric trucks” as part of its sustainable offerings. Since 2021, it spent over $17 million on two new US television spots showcasing its commitment to EVs, including one with country legend Willie Nelson, according to an estimate from iSpot, an ad measurement company.

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How To Make a Weight-Loss Drug Go Viral

Weight-loss drugs are everywhere these days. At the Oscars earlier this year, host Jimmy Kimmel worked Ozempic into his opening monologue. Ads for Wegovy have become a regular feature of the New York City subway system

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How To Make a Weight-Loss Drug Go Viral

Novo’s weight-loss drug, hasn’t even yet had its national TV debut, according to iSpot.tv. The ads that have run for Ozempic and Mounjaro describe the drugs as medical interventions for people suffering from diabetes — not a miracle diet drug that can help anyone get thin.

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Baby Polar Bears Can’t Get Enough Milk When Sea Ice Disappears

he bears — long held up as icons of the climate crisis — live only in the Arctic, around the North Pole and in northern parts of Canada, Alaska, Russia, Greenland and Norway. Their preferred habitat is the sea ice that covers Arctic waters for most of the year. When mother polar bears are forced onto land, as sometimes happens during the summer months, they struggle to access nourishing food and the quantity and quality of the milk they produce for their cubs declines, according to a paper that will be published Thursday in the journal Marine Ecology Progress Series.

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Chili's Bets on $3 Bud Lights, NFL to Lure Back Diners

One hurdle for Felix is that Chili’s cut back on mass media marketing during the pandemic. The brand has barely spent on national TV ads since March 2020, according to data from iSpot. In 2019, Chili’s outlaid more than $38 million on television, but hasn’t allocated any this year. Meanwhile, competitors such as Applebee’s resumed spending.

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You Won’t See Beer Ads on Amazon’s Thursday Night Football

Breweries are still advertising on other NFL broadcasters. Beer brands have spent $60 million on TV commercials in the last two weeks, and 70% of that spending went to NFL programming, according to the measurement firm iSpot.tv. The top-spending brands were Corona, Michelob, Bud Light, Coors Light and Modelo. Jason Damata, a spokesman for iSpot.tv, said that a professional football game without a beer commercial is highly unusual, adding that it’s “hard to find an example of an NFL game without advertising from that category.”

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Crypto Ads Starring Matt Damon, Tom Brady Vanish From Television

The drop in national TV marketing by the industry in the US has coincided with the selloff in Bitcoin and other crypto assets, according to the measurement company ISpot.tv Inc., which tracks the spots. Damon’s commercial for Crypto.com, which ends with him uttering “fortune favors the brave,” last aired in February during the Super Bowl. The four-month national campaign cost an estimated $65 million, according to ISpot, exceeding the outlays by others in investment services, including giants such as Fidelity and Vanguard, over the same stretch.

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