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As America ages, "The Golden Bachelor" targets key demographic for advertisers: Seniors

The Bachelor revamp "is also to show older people as vibrant. Too often they're portrayed as clueless about tech and baffled, especially in commercials. So showing them in a light where they are sexy and have lives is a smart move to remind advertisers this is who is watching shows, and these people have a lot of money," said Alain Wolk, co-founder and lead analyst TVREV, a media and TV analyst group.

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