CreatorIQ expanded its reach from sports to retail, aligning with the growing influencer marketing trends in these sectors, while continuing to strengthen its presence in beauty, fashion, and food & beverage. The year also saw a surge in short-form video popularity across platforms like TikTok, Instagram, Snapchat, and YouTube Shorts, with Instagram’s Reels and Stories, and TikTok’s viral potential leading the way.

CEW partners CreatorIQ are back with their fourth annual Influencer Marketing Trends Report is here! This report captures insights from hundreds of brands, agencies, and creators.

We went from the dominance of Reels on Instagram to carousels getting back in the game. Twitter became X, and Instagram launched Threads. Commerce swooped over TikTok. And we can’t forget about the space’s hottest new player, YouTube Shorts.

Download the March Top 10 report from CEW partners’ Tribe Dynamics, to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.

Download the March Top 10 report from CEW partners’ Tribe Dynamics, to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.

We are pleased to share The Black Creators & Businesses Breaking Records exclusive report from CreatorIQ

Valued at a record $16.4 Billion worldwide, influencer marketing has become a necessity for organizations seeking to impact consumers. The industry is expected to expand further in 2023, even as organizations continue to evaluate how to manage their operations and scale their growth in the face of economic uncertainty.

We are pleased to share the latest exclusive report from CEW partner CreatorIQ, featuring data from over 100 marketers, this report showcases how organisations can evolve their creator marketing strategies to drive more impact.

For a long time, marketers confined influencer marketing to a single corner of their overall marketing programs. Those days are now over.