Tesla’s challenge is that, as it grows, it’s competing more directly with companies that are experienced marketers, Weiss said. Ford has already spent conspicuously to promote its F-150 Lightning pickup, and General Motors has run Super Bowl ads for the last three years. Weiss said Swedish EV maker Polestar also advertises, spending an estimated $20 million this year.

Other competitors in the space include Comscore, as well as startups like iSpot.tv and Samba TV.

Interest in connected TV and over-the-top platforms has “skyrocketed” since the 2020 presidential elections, said Joe Marino, the head of client success at Madhive, which helps companies run and manage ad campaigns across streaming services. “Going into this cycle now, streaming is literally a part of every single buy, and it’s a big part of it,” Marino said.

He added that the platforms have matured dramatically and have made it much simpler to run campaigns than in the past, approaching Facebook-like ease.

The New York Stock Exchange welcomes William Wang, founder, Chairman, and CEO of VIZIO Holding Corp. (NYSE: VZIO), today, Thursday, March 25, 2021, in celebration of its Initial Public Offering.

Stephens analyst Nicholas Zangler is doubling down on shares of the television maker.