Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.

Advertisers spent an estimated $194.4 million on commercials during the World Series on Fox, down 9.1% from last year’s fall classic, according to new figures from iSpot.tv.

Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to iSpot.tv estimates.

For the most recent period (May 18 to Aug. 18), paid national TV spend was $202.4 million, with media value from TV network promotional ads at $140.9 million.

The United States Postal Service, Charmin and Samsung ran the most “likeable” commercials during the first half of 2022, according to the latest TV Advertising Snapshot report from iSpot.tv.

Johnny Cash delivered for USPS, whose “We Go Everywhere” spot (featuring the Cash classic “I’ve Been Everywhere”) follows a mail carrier making the rounds. Viewers “enjoyed the audio and thought the message portrayed USPS as a caring brand,” iSpot said.