According to Cheetah Digital’s new Digital Consumer Trends Index, 67% of consumers in Australia do not trust the advertising they see on social media platforms. And more than half (63%) don’t trust social media platforms with their data.
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A recent Washington Post poll finds that, of all the large tech companies, social platforms like Facebook and Tiktok have the lowest level of consumer trust. In fact, 72% of Internet users rated their level of trust in Facebook as “not much” or “not at all” to responsibly handle their personal information and data on their Internet activity. And roughly six in 10 distrust TikTok and Instagram, while slight majorities distrust WhatsApp and YouTube. This decline in trust mirrors Cheetah Digital’s findings to a T.