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Tiktok Study Reveals Five Creator Marketing Best Practices

With that said, not all creator ads are created equal. TikTok and CreatorIQ’s analysis also uncovers the distinguishing characteristics that separate the platform’s top-performing creator ads from the rest. For example, grabbing viewers’ attention from the start with an effective hook is critical not only to delaying that next swipe but for landing ad impact. TikTok found that…

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