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How Connected TV Drove Cannaluxe's CBD Skincare Launch

To support the skincare launch in 21 Neiman Marcus stores and on the retailer’s website, Prospect used tech provider MadHive in a partnership that included Flowcode and Fyllo for a campaign that ran from Oct. 24 of 2021 to Feb. 10. Some 150,000 viewers who scanned Flowcode’s next-generation QR code in TV commercials were directed to the Neiman Marcus website and retargeted with ads.

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