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Sports Betting Advertising Soars 281% Through May

Sports wagering national advertising nearly quadrupled for the nine months ending May 31, soaring 281% to $282 million over that period, according to iSpot.tv.

Not surprisingly, the NFL — the most popular sports league in the US — led the way in total sports betting ad impressions. After sportsbook operators plunked down $21.4 million in week 1 ads, spots run during that league’s broadcasts commanded 42.5% of betting ad impressions, notes iSpot.tv. The NBA was net at 7.9% followed by Major League Baseball at 5%. College football, the NHL, and the PGA Tour combined for 5.8%.

“As one example, FanDuel more than tripled national TV ad spend year-over-year, emphasizing the NFL, NBA, college football and MLB for its ad buys. The brand accounted for nearly 34% of sportsbook ad impressions on national TV from Sept. 1, 2021 through May 31, 2022, which led the way for the industry,” notes iSpot.tv.

“While FanDuel led the way by impressions, its TV ad creatives were focused on factual spots, versus the more humorous approach of competitors like Caesars,” says iSpot.tv.

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