Wendy Werve, CMO of Marigold, emphasized, "Consumers reward brands they love with a larger share of their wallet and repeat business. The 2024 Marigold Global Consumer Trends Index Report shows that brands earn that love by delivering personalized interactions, in the moments that matter, and demonstrating that they really know their customers."

In collaboration with creator marketing platform CreatorIQ, TikTok has unveiled key insights that are paramount for successful campaigns and creative initiatives. These insights shed light on the evolving landscape of digital marketing and why they matter to PR professionals. You can download the CreatorIQ report here.

In conclusion, CreatorIQ's Influencer Marketing Trends Report for 2024 paints a vivid picture of an industry in constant flux. Brands and marketers are adapting to changing consumer preferences, realizing the value of authentic creator content, and navigating challenges like budget constraints. As the influencer marketing landscape continues to evolve, staying informed about these trends will be crucial for success in the coming year.

A recent report from Tubular Labs and Chartbeat dissects the top five holiday content trends that will impact how shoppers plan their holiday spending, from scoring deals to buying gifts, decorations, travel, and cooking essentials.

In the ever-evolving landscape of marketing, personalization has become paramount. To deliver personalized experiences, understanding your customers is crucial. One vital aspect to consider when building meaningful relationships is the generation to which your customers belong. Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.

In the first few months of 2023, economic uncertainty loomed as the world braced for a potential recession. However, Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer. Here is the story as analyzed by Tubular Labs social video and consumer insights.

In the midst of Disney's recent headlines about spinoffs, sales, and leadership transitions, Netflix's CFO, Spencer Neumann, issued a statement that might have been easily overlooked but carries significant implications for the streaming industry. In a recent article by David Bloom published in TVREV, David discusses how Neumann stressing the need for Netflix to improve every aspect of its service, with a particular emphasis on content quality, acknowledging that this is what their members care about the most, and its implications.

In today’s crowded marketing landscape, it’s more important than ever to have a unique message that stands out from the competition. As the only LGBTQ+ streaming network that is diverse owned and targeted, we have that with Revry. Our four equal co-founders reflect the community we serve and are minority business owners.