iSpot.tv and Crown Media Family Networks have entered into an ad-measurement agreement that gives Crown Media access to a suite of advertising measurement capabilities across Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, including always-on ad verification and impressions across more than 150 national networks. “Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, Ad Sales & Digital Media at Crown Media. “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”

Crown Media Family Networks, whose media brands include Hallmark Channel, last week signed a measurement deal with iSpot.tv.