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Crypto.com Champions League Sponsorship Falls Through - Report

Data obtained by TV-ad measurement company ISpot.tv shows that last June, crypto businesses spent USD 3m on TV ads, and the figure reported for July 2022, at a mere USD 36,000, illustrates how little the sector is now willing to spend on television advertising. It is noteworthy that the July 2022 figure was the lowest monthly total since January 2021.

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Insights Kaius Foxx Insights Kaius Foxx

Crypto.com Champions League Sponsorship Falls Through - Report

Data obtained by TV-ad measurement company ISpot.tv shows that last June, crypto businesses spent USD $3m on TV ads, and the figure reported for July 2022, at a mere USD $36,000, illustrates how little the sector is now willing to spend on television advertising. It is noteworthy that the July 2022 figure was the lowest monthly total since January 2021.

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Insights Kaius Foxx Insights Kaius Foxx

Spending on US Crypto TV Ads Shrunk From USD 85M to USD 36K in 5 Months - Report

Data obtained by TV-ad measurement company ISpot.tv shows that crypto companies - including Crypto.com, Coinbase, and FTX - have dramatically decreased their expenditure on television marketing in the past months, Bloomberg reported. In February 2022, the month of the Super Bowl, industry players spent USD 84.5m on such activities. A month later, the number fell from this high, going down to only about USD 18m.

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