National TV ad spend for 2022 is $593.5 million so far, down 20% from the same period in pre-pandemic 2019, according to iSpot.tv. Universal Pictures is the biggest-spending studio so far ($167.5 million), followed by Warner Bros. ($67.9 million); Columbia Pictures ($44.3 million); MGM ($38.6 million); DreamWorks Animation ($35.9 million); 20th Century Studios ($32.7 million); Marvel ($31.7 million); and Disney Pixar ($28.6 million).

Tubular Labs can now bridge social video viewing with shopping behavior on Walmart ecommerce for its Tubular Consumer Insights product. The offering, which already provides data correlating social video behavior to Amazon shopping data across thousands of products and categories, now connects the dots between views and shopping behavior on both retailers. Said Josh Schmiesing, Tubular Labs CMO, “With social commerce exploding, Tubular’s Consumer Insights really collapses the funnel for marketers and draws that direct line from reach and engagement through conversion.”

iSpot.tv and Crown Media Family Networks have entered into an ad-measurement agreement that gives Crown Media access to a suite of advertising measurement capabilities across Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, including always-on ad verification and impressions across more than 150 national networks. “Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, Ad Sales & Digital Media at Crown Media. “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”