For instance, personalizing email subject lines can improve open rates by 26% and segmented email campaigns can result in a 760% increase in revenue, according to Campaign Monitor. Intelligent data-driven strategies not only help marketers understand their target audience better but also enable them to allocate budgets more efficiently, focusing on high-performing channels and tactics.

A recent analysis by GroupM and analytics company iSpot has uncovered an expensive problem for advertisers: commercials on connected TVs persist even when the television is turned off, resulting in an estimated $1 billion per annum in squandered advertising spend. Conducted in June 2022, the study discovered that one main contributor to this issue was external devices providing streamed content, as bid requests remained active even when the TV was switched off.

Songtradr, a top sync-licensing company, has recently focused its research efforts on how AI-driven strategic music selection can amplify marketing efforts and deliver brands’ messages more powerfully.