iSpot's proprietary platform provides a complete view of TV ad activity across national, local and OTT services, enabling brands to measure attention to ad creative and connect ad exposures to business outcomes. Last year the firm became the first measurement company certified by NBCUniversal for use as currency in the purchasing of national ad campaigns, following criticism of Nielsen by its TV industry clients - this included the suggestion that it has not moved quickly enough to capture consumers' shift to streaming.