According to Chartmetric data and Billboard chart positions powered by Songtradr-owned Tunefind, the show’s sync placements have profoundly impacted younger audiences. These new audiences actively sought out older tracks, resulting in notable increases in Shazam activity and, in some cases, triggering millions of new streams and views on platforms like Spotify and YouTube.

Other participants in the placement include existing stakeholder Paul Wiltshire (the founder and CEO of Songtradr) as well as longtime backer and non-executive director Ken Gaunt. Additionally, Wiltshire told us that his music licensing and distribution platform had itself invested a total of AU$4.42 million in Jaxsta – AU$1.42 million in 2020, and the remaining AU$3 million in 2022.

Songtradr’s acquisition of global b2b music tech company 7digital has now been officially sealed — a move that further bulks Songtradr’s model.

To be sure, 2022 saw AI music-tech platform LifeScore raise £11 million from backers including Warner Music Group, and AI music-creation service Soundful (which says that it “enables anyone to create incredible music quickly”) pulled down $3.8 million from Universal Music Group, Disney, and more. Additionally, SoundCloud last year bought Musiio, Songtradr acquired Musicube, and Spotify scooped up Sonantic.

After two years of online-only events, the Guild of Music Supervisors hosted a packed 13th annual GMS Awards ceremony this week at The Wiltern in Los Angeles.

The following was created with the support of Songtradr, part of a broader partnership focused on the sync licensing space.

Los Angeles-based B2B music licensing company Songtradr has agreed to acquire 7digital, a UK-based publicly listed music technology company.

That’s according to a filing published in the UK on Wednesday (February 8), which states that the transaction is expected to close in Q1 2023 and that the deal is an all-cash offer for 7digital’s entire issued share capital, valued at approx. £19.4 million ($23.4m).

Music supervisors and labels use Songtradr’s music-tracking platform, Tunefind, to research sync placements in movies and TV series.