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How Geo-Targeted Connected TVs Boost Advertising Campaigns

A recent advertising campaign by an unnamed utility company has demonstrated the potential of using connected TV (CTV)) and multi-device retargeting for localized advertising. The campaign, carried out through Vizio TVs, employed a precision-targeting strategy focusing on specific zip codes in the company’s service area. The full report is available for download at TVRev.

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Innovation Kaius Foxx Innovation Kaius Foxx

VIZIOgram: Sharing App for TVs

With VIZIOgram, users can share life’s moments by sending photos and videos to friends and family in beautiful, high resolution, and have them appear directly on their Vizio Smart TVs. Anyone with the Vizio Mobile app and a Vizio account can send a VIZIOgram photo or video from their mobile device. VIZIOgrams can only be shared between friends who are connected and have accepted an invitation.

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VIZIO Enhances the Entertainment Experience with Content Discovery Features, Reimagined VIZIO Mobile App

VIZIO, a leading provider of TVs and sound bars in America, announced a suite of updates to its TV user interface and mobile app to help its customers easily navigate the many choices available in streaming today. With the brand-new VIZIO AutoUpdate and redesigned VIZIO Mobile app, millions of VIZIO TV owners now have faster access to their favorite apps, movies, and free streaming options.

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