“As economic pressures persist, consumers are looking to prioritise where their hard earned cash is spent. And as consumer spending drops, business spending tends to reflect the drop in activity. No matter what industry you’re in, it’s no secret customer retention is going to be far more cost effective and straightforward than acquiring new customers. “

“First things first, understand your brand personality and how this can be communicated through your social media presence. This will guide how you look, feel and act, wherever you show up. For example, Wunderkind is all about unleashing the extraordinary power of human individuality. This idea sits at the heart of everything we do.

“I urge all businesses to do two things. One; review the year that’s been. Two; take time to set yourself up for the year ahead. It’s of course an overly simplistic answer to what can be a stressful time for many business owners.

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