Estimated TV ad spend/media value on sports betting topped $360.1 million in 2023, according to data from iSpot, which measures TV advertising and audiences. The NFL says two sportsbook commercials will air during the Super Bowl LVIII.

The amount sportsbook brands have spent on national TV commercials annually has increased from $21.4 million in 2019 to $314.6 million in 2022 and sports betting ads have increased by more than threefold, according to data from iSpot, a company that measures TV advertising and audiences.

In 2022, that figure grew to $314.6 million, according to data from iSpot, which measures TV advertising and audiences.

Betting has become pervasive in American sports over the past five years. Thirty-three states now have legal betting markets, and sportsbooks have increased their advertising dramatically. In 2019, the first full year of expanded regulated sports betting, sportsbook brands spent $21.4 million on national TV commercials. In 2022, that figure grew to $314.6 million, according to data from iSpot, a company that tracks marketing.

iSpot, a company that tests national ads for audience approval, provided ESPN with data related to monthly estimated ad spending for advertisements on national television. In February 2021, when the Tampa Bay Buccaneers beat the Chiefs 31-9 in Super Bowl LV, the aforementioned crypto companies didn't spend a cent. In January 2022, Crypto.com spent $36.5 million; FTX