When we looked specifically at ecommerce in our 2024 roundups, Wulfric Light-Wilkinson of performance marketing solution Wunderkind told us, “optimising owned channels will become the defining factor in successful ecommerce performance”.

What are some of the biggest lessons you learned from your previous role at Cheetah Digital (particularly during the acquisition stage)?

I’ve learned countless lessons during my career. It’s actually one of my favourite things; I love finding a new way of approaching a problem or hearing a unique point of view on a topic. I wouldn’t go as far as to say I like being wrong — who would? — but I never want to sit still. I want to keep evolving my thought processes and embracing new, better ways of working.