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The Future of Canada Goose Is Fur-Free and Gen Z-Approved

That includes innovating with sustainability at the forefront, phasing out fur in its manufacturing, and forging intentional partnerships, like with Polar Bears International—a 10-plus-year relationship in which a percentage of sales from a collection goes back to the organization that’s dedicated to the conservation of polar bears and the sea ice they depend on—and expanding in the South Asian market, too. The brand further supports those living in the High Arctic by sending them materials that would otherwise be incredibly costly for them to purchase. And within the three years since the launch of Humanature, the response has been “globally phenomenal,” particularly among millennials and Gen Z.

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