News

Insights Kaius Foxx Insights Kaius Foxx

Is ad waste in connected TV making brands wary?

A report by GroupM and iSpot has come as a dampener. Their study reveals 8-10% of CTV ad impressions are being counted as delivered even when the TV is turned off. The overcount reportedly results in about $1 billion in CTV ad waste. Such massive ad waste in the segment has alarmed the advertisers. After all, connected TV ad revenue globally is set to rise 26.7% to $12 billion this year, GroupM has estimated.

Read More