"Today, we are excited to announce that we are beginning to explore partnerships with other TV OEMs looking for alternatives within the CTV market," said William Wang, CEO of Vizio. "Our deep expertise with integrated hardware and software provides a distinct potential for mutually beneficial outcomes for Vizio and future partners."

Vizio's new M-Series Quantum X, or MQX, is a range of 4K LCD TVs with FALD (up to 32 dimming zones and 1000 nits peak brightness) that are available in three sizes ranging from 50 to 75 inches. The TVs will compete with "QLED" models from Samsung, Sony's 90-series and similar TVs.

"Our 2023 TV collection delivers exceptional picture quality, powerful processing, and enhanced video performance, and is built for next-generation gaming and streaming. When paired with one of our sound bars, we can give audiences the look and sound of the ultimate home entertainment at a truly outstanding value," said John Schindler, VP of Product Management, Vizio.