Madhive, a New York-based advertising software platform for TV, agreed to raise $300 million from the private equity business within Goldman Sachs Asset Management.

The videos Jellysmack has worked on have garnered so many views that the company could be considered the No. 3 media company in the U.S.—just behind Disney and ViacomCBS—according to research by Tubular Labs. Jellysmack’s creators have gained 445 million subscribers; notched 145 billion views across Facebook, Snap and YouTube; and made $175 million. And 50% of Jellysmack’s roster is earning over $500,000 annually.

Major crypto firms including Crypto.com, FTX, and Coinbase in July spent a cumulative $36,000 on U.S. TV advertisements, after spending a high of $84.5 million in February when the Super Bowl took place, according to data from TV ad measurement and analytics company ISpot, cited by Bloomberg.

A billion-dollar bug. New research suggests one-in-six ads on a streaming service run when viewers’ televisions are turned off, an issue that could cost advertisers more than $1 billion annually, The Wall Street Journal reported. The analysis by ad-buying company GroupM and ad-measurement firm iSpot.tv looked at the financial fallout of streamed shows remaining on after customers turned off their televisions, a common occurrence for those who access streaming through a piece of hardware. The issue does not occur on smart televisions with built-in streaming apps.