For example, in December 2021, Fred Segal partnered with media tech holding company Subnation to develop Artcade, an experience launched at the retailer’s Los Angeles location on the Sunset Strip and within the metaverse. Artcade’s NFT gallery, including digital skins and virtual goods, were alluring components of this launch. The experience also featured digital asset jewelry tokenized by physical 18-karat goods from Metagolden. A collaboration with artist Ashley Longshore included tangible goods and NFTs featuring iconic women.